Plainst Technologies, firm leaders in nano technologies for medical industry, wanted an online display strategy to increase site sales, utilizing their current customer base.

Custom data points helped Pencil Kings to focus on metrics that were meaningful to them
All implementation were done through Google Tag Manager which helped to implement and change the measurement fast


Setting up a solid Google Analytics implementation that delivers accurate metrics that drive insight and business growth


We overhauled PencilKings’ Analytics installation to uniquely fit their business objectives and measure the metrics that are meaningful to the PK team. With the help of Google Tag Manager we upgraded Google Analytics to the most recent Version of Universal Analytics and built in custom data points to help segment the user base of Pencil Kings in later analysis.


Through the new setup of Google Analytics the team of Pencil Kings could leverage the data to drive more traffic, optimize the website and understand their customers better.

From the client

JJAnalytics helped us to setup and customise my Analytics through GTM. I highly recommend them to anyone who wants to start using their marketing tools effectively.

- Mitch Bowler, Founder of

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